Tozer showcased wide range of vegetable seed innovations at Dutch Field Trials

September 30, 2024 12:45 pm

  • Tozer’s event took place in Zwaagdijk-Oost, The Netherlands, from 24th to 26th September, as part of the Seed Meets Technology week.
  • Over 100 improved varieties of celery, kale, leek, coriander, wild rocket, salad onions and parsnip were presented.

Following last year’s success, the independent seed multinational Tozer participated again at the Seed Meets Technology event in The Netherlands. On this occasion, their 1,300m2 trial field showcased an impressive selection of over 100 innovative vegetable seed varieties.

As celery leader, Tozer gave this crop a prominent place at the trials. Amongst its wide catalogue, the mid-season hybrid Cleopatra clearly stood out as a market favourite. Specially good for pre-packing with great colour and standing, Cleopatra performed particularly well in an unpredictable early season.

Brassicas were also on the spotlight at Tozer’s Dutch Field Trials. Visitors were able to discover up to twenty varieties of kale including new breeding lines of green kale and improved hybrids of Cavolo Nero, a contemporary range that puts a premium on product versatility and flavour.

Innovative varieties of coriander such as Bolero, Rumba and Flamenco, parsnip like Sabre, faster growing Kalettes®, and new lines in leek, salad onions and rocket complete the list of Tozer’s novelties at the event.

“We’re really satisfied with the quality and range of the innovations our visitors were able to see at the field. We welcomed clients and delegations from many different countries”, said Marcel Bloemendaal, Sales Director for Northern Europe at Tozer.

The Tozer team also prepared a special surprise: a “Happy Hour” that took place from 16h to 17h on Tuesday 24th and Wednesday 25th. This get together was a great opportunity to taste their very own celery gin and enjoy a Gin & Tonic or an English beer.